Articles tagged with "#independents"
Running your business
1 article
Invoicing on your own: what a spreadsheet forgets
A spreadsheet does not know which numbers it has already used. That is the whole problem, and it only shows up when som…
Getting online
1 article
Multilingual without an agency: serving clients in two languages
In a country with four national languages, a one-language site turns away clients who were ready to call.
Being found
2 articles
Website, Google Business, Instagram: what an independent actually needs
The three channels do different jobs, and only one of them is yours. Here is what each is for — and what to skip.
Why your clients cannot find you (and where they go instead)
Word of mouth still works. It just ends with a search now — and that search happens with or without you.
Running your business
1 article
Online booking when you are the only one answering the phone
The point is not to look modern. It is to stop losing the calls you cannot take because you are working.
Getting online
2 articles
What a professional email address actually changes
Nobody has ever chosen a plumber for their email address. But some have ruled one out because of it.
A website is not a digital business card
Most one-page sites for independents answer the wrong question. Here is the one your visitors actually ask.